I am a mom, so I take a lot of pictures. I have stopped apologizing and my family has stopped being surprised by my requests to “look this way” or “just pretend you like each other”. They now accept the only way to get me to stop bugging them is to do what I ask and let me take their picture.


When they were little babies, it was easier in some ways. More difficult in others. They would stay when I put them, arranged with good lighting. But they didn’t didn’t smile on demand or care about my desire to memorialize an event. My older son had a diaper blow-out at his 1 year old phone shoot so had to be creatively posed to cover his soiled parts.


So the brelfie trend is my favorite thing ever. Brelfie is a mash-up of breastfeeding + selfie. I admit, it’s an awkward word. But I love them, the babies are always content, moms look beautiful, empowered and proud. Plus, it’s fun to see all the amazing places women are breastfeeding and caring for their babies. Glamorous celebrelfies (I made a word!) helps us see that we have acres of common ground with Gisele, Chrissy and Pink. The wonder of motherhood catches us all flat-footed and unprepared. We are proud of our bodies and our babies – regardless if there is dirty laundry or designer goods in the background.


When I started Milkies way back in 2008, I was breastfeeding my son Henry and we modeled for the product photos. Check out the side of a Milkies Milk-Saver box for a pic of an 8 month old Henry latched on. There were no selfies in 2008 though, phones only had one camera! So your breastfeeding pictures had to be taken by someone else, hence there were fewer taken and available to share. Facebook stopped censoring breastfeeding pictures in 2014 so moms could share their brelfies without fear of banning.


The positive influence of the brelfie has even been recognized by the United Nations.“It’s absolutely to be encouraged,” World Health Organization spokeswoman Fadela Chaib told a regular U.N. briefing in Geneva when asked about the brelfie fad.’ https://uk.reuters.com/article/us-socialmedia-brelfies-idUKKCN10919R


Brelfies will always have critics and trolls. But, if you are a breastfeeding mom and want to support and encourage others, staying positive is the best way to go about it. A brelfie image shows you are proud of your choices and rocking this mom thing – so post away mommas.

The 2 images featured in this article are my brelfies.